A NEW IDENTITY FOR THE CITY OF TØNDER
We were given a very clear challenge; to create a wayfinding system for turists visiting Tønder. after experiencing the town and meeting the locals, we did however realize the town needed much more that just a wayfinding system. Tønder needed a brand identity, a clear profile and most importantly more people visiting.
We asked ourselves:
How can we create an easy accesable way to see Tønder, that represents the locals, the traditions and the city's expression? 
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TILES AND ICONS
The tiles are painted with inspiration from the traditional tiles found in Tønder. They are then vectorized into icons, based on a tile grid. Last, the icons are handpainted to give them a more tactile feel
LOCAL FEEL
RESPECT FOR TRADITION
MODERN TARGET
DIVERSE LOGO
The name 'Mit Tønder' meaning 'My Tønder', indicates the personality of the town and the ownership we wanted the locals to feel about the project.
The logo represents the tiles; with its square geometric form and the circle, wich is also seen in original tiles from the area. the circle varies depending on the route and changes on the app, to represent the tønder is a city for all. 
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